“It’s so funny and full of smart tips, it feels like spending an hour with besties.”

“…a beauty- and self-care-focused podcast that is one of the most charming, funny, and helpful offshoots of our current skin care-obsessed culture.”

“What started as a podcast by writers Doree Shafrir and Kate Spencer — AKA “two friends who love to talk about serums” — has blossomed into a wide-reaching, supportive community of women who encourage each other to practice self-love in all its many forms.”

“Listening to them chat is like eavesdropping on two great people you’d love to be bffs with, while they talk about products, organization, exercise, relationships, marriage, work, food/cooking, stress, basically, EVERYTHING. There is literally something for everyone.”

“This is a pod that truly sounds like you’re eavesdropping on a conversation between your friends.“

“Playing this show before bed is like being the first one to fall asleep at the slumber party — in a really nice, comforting way. Hosts Kate Spencer and Doree Shafrir swap tips on skincare, exercise, and more, emphasizing the importance of self-care and you-time. You'll drift off in the company of two smart gal pals and wake up inspired to finally try that sheet mask.”

“Well, now I have Forever35, a newly launched podcast from authors/journalists Kate Spencer and Doree Shafrir, to make me laugh and to answer my burning self-care questions.”

“…they have the charisma of Karen and Georgia, but instead of talking about Albert Fish, they’re discussing face masks, workouts, and juice cleanses with a totally addicting and charming sense of humor.”

“Smart 30-something women talking about beauty and self-care in a way that feels relatable without being overly indulgent. It’s a good winter pick because winter is terrible; this podcast reminds me not to hate myself.”

“It’s refreshing to hear from women not in their twenties talk about not only what the hell a toner is and whether we need one, but about the concept of wellness in general, the pressures of diet culture, children, and the joys of Korean spas.”

“Forever35 successfully argues that women need to take care of themselves mentally and physically, in whatever form that may take. And that is a valuable message.”

“If you’ve found yourself on the skeptical side of wellness fads, you might especially enjoy this podcast: Writers Doree Shafrir and Kate Spencer (who’s also part of the UCB Comedy crew), walk you through their experiences with all things woo-woo, health, and fitness.”

“Its success has everything to do with its focus on women and community.”

“Like so much else on the internet, they are affinity groups — either geographically or culturally — and when a group gets too big, or too broad, it’ll divide itself into something that feels more intimate. Take podcast groups: They’ll form around a particular show (Who? Weekly, My Favorite Murder, Forever35, Binge Mode), then divide further around identity and affinity (“Forever35 Travel,” “Forever35 Sober,” “Forever35 Work From Home”).”

“It also happens that as millennials age, they’re staying in more — and documenting it on social media. Media brands like Forever35 and Girls’ Night In have built a social conversation around being a homebody.”

“I’m a member of more than one self-help group inspired by “Forever35,” which I’m sure is a wonderful podcast, though I wouldn’t know. I’ve never actually heard it.”

“These shows will help wage earners prepare for their own next episode.”

Alert! New podcast for us! Forever 35. (It me. Thank you.)

“As a bonus, the podcast already has a booming Facebook group where women trade tips on everything from serums to therapy to microblading and more.”

“With countless opinions on what to use, when to use it, and how much it should cost, strategizing your own personal self-care routine can become anxiety-inducing and counterproductive. Fortunately, Doree Shafrir and Kate Spencer are here to save the day with their new podcast, Forever35.”

“The show grew quickly in its first year, bringing in around 4 million downloads off slightly over 90 installments. (Forever35’s publishing structure is a mix of full episodes, which run over an hour, and mini-episodes of 20 to 30 minutes.) An unusually large and vocal community has developed around the podcast, residing primarily in a Facebook group with over 14,000 members.”

“Beauty-product-obsessed friends and authors Kate Spencer and Doree Shafrir take on the subject of self-care — in a relatable, not eye-rolling way — touching on everything from millennial burnout to masking. When they aren’t fielding questions from devoted listeners, they’re talking self-care routines with guests like cookbook author and viral recipe genius Alison Roman.”