Forever35

View Original

Product Recall: Love's Baby Soft

Kate nauseates Doree with the disturbing ‘70s and ‘80s advertisements for Love’s Baby Soft, the perfume that wafts through our soft-scented youthful memories. They learn that despite its lemony origins, this brand’s cultural significance rose to powder-scented heights with the help of Brooke Shields’ ambassadorship, a phallic-looking perfume bottle, and the most disturbing perfume commercials they’ve ever seen. 

See this content in the original post

Mentioned in this Episode

Click here to shop all of Forever35's ShopMyShelf recs.


To leave a voicemail or text for a future episode, reach them at 781-591-0390. You can also email the podcast at forever35podcast@gmail.com.

Visit forever35podcast.com for links to everything they mention on the show or shopmyshelf.us/forever35.

Follow the podcast on Instagram (@Forever35Podcast) and join the Forever35 Facebook Group (Password: Serums). 

Sign up for the newsletter! At forever35podcast.com/newsletter.

Disclaimer: This post contains affiliate links. 


Transcript

Kate: Hello friends and welcome to Forever35, a podcast about the things we do to take care of ourselves. I am Kate Spencer. 

Doree: And I am Doree Shafrir. 

Kate: And we are not experts. 

Doree: No. But we're two friends who like to talk a lot about serums. 

Kate: And today we are bringing you product recall, a weekly episode where we dig deeper into the history of an iconic product and its impact every Friday on Forever35. 

Doree: We do take requests for these episodes, so if you want to send us a request for something we should recall, you can call or text us at (781) 591-0390 or email us at Forever35podcast@gmail.com. 

Kate: So we share links to everything we mentioned on the show, especially for product recall. All the videos and other things we talk about can be found at Forever35podcast.com. And trust me on today's episode, you're going to want to go watch these very disturbing ads from the seventies. 

Doree: Oh. Lovely. 

Kate: You can also follow us on Instagram @Forever35podcast and join the Forever35 Facebook group where the password is serums. Sign up for our newsletter at newsletter, at Forever35podcast.com/newsletter. And you can find products mentioned on the show at shopmy.us/forever35. 

Doree: Also, just a reminder, we have a bunch of cute merch at balancebound.co/shop/Forever35, 

Kate: And we have an amazing mug selection, but I must confess today I am drinking my tea out of a mug that a podcast listener made for us. It's very sturdy. I really like this mug actually. 

Doree: Yes, it's a really nice mug. 

Kate: Yeah, 

Doree: Mine has a lid 

Kate: Doree. 

Doree: Yes, Kate. 

Kate: we're just, we just got to get into this because. 

Doree: Okay, I'm a little scared. 

Kate: This was truly a ride for me. So let me first pose, actually, I'm going to save this question for you. 

Doree: Okay. Okay. 

Kate: We received, no, no, actually I'm going to pose this question. Do you remember, let me ask you this Doree. Do you remember the first fragrance that you ever got? 

Doree: Okay. Kate. I saw you post this question on Instagram and I was, I truly racking my brain because I do not remember wearing fragrance in high school. I saw all these people writing in about their teen fragrances. I don't know if it's just because my mom didn't wear perfume. Perfume was just not part of my beauty lexicon until I got to college. 

Kate: Oh, interesting. 

Doree: Yeah. That's 

Kate: So interesting saying, you mentioned mom's story because my mom was a big fragrance wearer and I actually wonder if that's one of the reasons I love scents so much is because I connect so deeply with my mom's perfumes and how she smelled and how I loved smelling her. And it's interesting, I never made that connection. 

Doree: That is really interesting. Yeah, I mean, yeah, so perfumes, my mom used the clinique three step routine and so that was definitely something that I took on, but not perfume. I remember in college buying Landcom's we perfume. 

Kate: Ooh. 

Doree: And then I also have a very specific scent memory in college, I worked in the fine arts library for my work study job and art history. And then I ended up minoring in art history, I think partly because I worked in the library, but to make a blanket generalization, I would say that the people who majored in art history were kind of fancy people. 

Kate: That seems reasonable. 

Doree: And I just remember these girls coming into the library to study and they were wearing Quelques fluer. Do you remember this fragrance? 

Kate: Vaguely, yes. 

Doree: So it's like a classic scrent, sorry. And then we, we'll get into this, but this is just such a distinct sense memory for me. Its a very, 

Kate: I think I had a friend who wore Quelques fluer, 

Doree: A very old perfume, very classic, very expensive. And I was just so, I was taken with it. Oh my gosh, you can still buy the bottle that I had and now it costs $220. Oh my gosh, this was an expensive perfume. And I remember really wanting this because, I don't know, it just, it smelled so good. And these girls were so put together and pretty and I just really envied their whole vibe. 

Kate: So I love what you're sharing because I think it proves the point that I'm kind of getting at of the way in which sense evoke not just memory, but aspiration, emotion, emotion. 

Doree: Yes. 

Kate: It can, it so much wrapped up in a smell. And we received and have received numerous requests for different product recall episodes. And one that I have seen come up over and over again is a product called Loves Baby Soft. And I want to just note number one, I did purchase this item, but it is not in the room with me. I left it in my house, so forgive me Doree. But two, this didn't resonate with me. I didn't have some sort of big childhood memory of Loves Baby Soft. And so it kept 

Doree: me either, 

Kate: it kept coming up and I was like, what is up with this? 

Doree: Right? What's the deal here? 

Kate: Why was this a thing? For example, we got one email that just said, loves Baby Soft, I can almost smell it just writing this down. Everyone who kind of listed it as a request added some sort of visceral memory of like, 

Doree: Oh. That's so interesting. 

Kate: This smell takes me back. This smell overwhelms me. 

Doree: Yes, yes. 

Kate: And I was like, what? So I will say though, it intrigued me clearly, it was a, it's a product that resonates for a lot of people and in the specific space of nostalgia because you don't find a lot of people, at least not to my knowledge, who checked in with us who were like, I love, I still wear Love's Baby Soft. And I can tell you it's actually kind of hard to find now. 

Doree: Ok. 

Kate: So lemme tell you a little bit about the history of this scent. So Love's Baby Soft is a fragrance put out by Love Cosmetics. So in order to get to Baby Soft, we need to just kind of know a little bit about them. So Love Cosmetics was launched in 1969 by a company called Manley and James Laboratories. And if you're like, oh, that sounds like a pharmaceutical company, you would be correct. 

Doree: Okay. 

Kate: They are a pharma company. They made things like Dexedrine. 

Doree: Okay, A diet pill. 

Kate: Yep, yep. Slash I believe sometimes used for A D H D. 

Doree: Well it it's, I mean it's speed. 

Kate: Yes. An amphetamine, right? Yeah. So they basically, there was no, you know how now we had a lot of these, I was created my own skincare in the sink, or I was searching for the product that would help my rosacea and I made it myself there. There's no story this, it's basically this company saw dollar signs in the cosmetic industry. 

Doree: I mean, look, respect, 

Kate: They saw, this is where money was going, how can we get in on this? Yeah. And it's 1969 and they picked the most generic hippie-ish adjacent word they could think of and just called it Love cosmetics. 

Doree: I mean, look, whatever works. 

Kate: I have no mean no shame to them. Like no shade. Right? 

Doree: Totally. Totally. 

Kate: This was strategically business fine. And here, here's what they said. The New York Times wrote this whole article about the launch in 1969, and they said the ideal consumer is a young woman, 20 to 25, a young businesswoman, co-ed, or young married. So they definitely had a target audience in mind. And what was interesting to me is that Love focused on lemon scented products. 

Doree: What? 

Kate: Yes. And this launched a literal 

Doree: That's so funny. 

Kate: This launched a literal lemon scent craze at the time. 

Doree: What? 

Kate: Yes. 

Doree: No. 

Kate: Yes. Literally the scent of lemon was like, 

Doree: that's so funny. 

Kate: Hot. Hot to fucking trot. Everybody was clamoring for lemon smells. 

Doree: Oh, wow. 

Kate: I know. So they were really known for creating, for launching this first line of love cosmetics and the products lemon scent. So let's just start. 

Doree: Okay. 

Kate: I also want you to note, well, let me ask you after. It is a commercial for their lemon scent, and it really kind of hits the nail in the head with how they were marketing this. 

Doree: Okay, got it. 

Commercial: The first time I saw her, she was standing over there. There was something different about her, something that made her stand out from the rest. I thought at first it was her skin. So soft, so fresh, so clean. But there was more. As I stood next to her, I detected the subtle odor of lemon. I became obsessed with lemons. I developed an insatiable thirst for lemonade at night. I dreamed of lemon groves, of all the lemon I've ever known. I chose her. I picked a lemon in the garden of love. Love's fresh lemon cleanser. Cleans like soap only better. It's made with fresh lemon juice that adds sparkle. Leave your salt and smell smelling delicious. 

Kate: Okay. So you can see number one, it's lemons. It's 24/7 lemons, which just makes me think of a lemon pledge. It makes me think of cleaning products. I know I haven't, can't quite even imagine what these things smelled like. I don't think I've ever smelled Lemon skincare. 

Doree: No. 

Kate: Or fragrance. No. Cause it has a connotation with cleaning products. Yeah. Well, apparently in 1970, this is what everybody smelled or people wanted to fuck. People who smelled like lemons. I mean, we have this guy who's basically stalking this woman in a lemon grove and then talks about how he found a lemon in the garden of love. None. It's not a great ad. 

Doree: No, it's super fucking creepy. I would say. 

Kate: Well buckle up because that's going to be the theme of this episode. 

Doree: Oh Boy. 

Kate: By 1974, even love is kind of sick of lemons. There's another ad that I, I'm not going to play, but I will link to. And the commercials basically we're obsessed with lemons. It's just kind of like they even start to see the writing on the wall, but lemons they need to move onto something new. So in 1974 and the New York Times, They announce their next steps. So here's a quote from an article in the New York Times Love Cosmetics. The company that started the Lemon Craze is now planning to tottle baby's footsteps for years. Such companies as Johnson Johnson have promoted the idea that their baby oils and creams are as good for mother as they are for infants. Love is not planning to invade the nursery. Exactly. The company's new array of products called Baby Soft are meant for adults. However, they're scented with the innocent fragrance associated with just bathed cherubs. And the packaging is all sweetness and light. 

Doree: Wow. 

Kate: Now I just want you to just think back to the ad that we just watched together. 

Doree: Yes. Okay. I'm thinking, 

Kate: How old would you say the people in the ad are? 

Doree: The girl looks young. The girl looks like she is definitely a teenager. Not early teens, but maybe like 17, 18. Okay. So the male figure also does not look that old, but his voice sounds very old to me. 

Kate: Yeah, it's weird, right? 

Doree: The voice sounds like a 35 year old man, but then the actual person seems like he's maybe early twenties, 

Kate: But they're adults. ish. 

Doree: They're adults. Yeah. Young adults. 

Kate: And it feels to me nothing in the advertising feels childlike to me. But that changes with Baby Soft. So just to give a clear, give a picture of what was launched in 74, baby Soft launched their fragrance. They had a talc, a body lotion and a foam bath, but the Body Mist, which is the fragrance, is really kind of the main product. And they labeled these products sexy in a very special way. And they were sold at drugstores and the price point started at $2. So a pretty good kind of entry level price point. And I just want to give you a, if you've never smelled Baby Soft, it is a real kind of powdery scent. On their website, their current website, they list the scent notes as follows, lemon leaf, orange, Jasmine Lilly of the Valley, rose, sandalwood, vanilla, powdery, creamy Musk, so Love's Baby Soft comes out in 1974. And before we take an ad break, I just want to kind of leave us with a commercial for Loves Baby Soft because this to me really symbolizes what I think is one of the most problematic and fucked up ad campaigns I've ever seen. 

Doree: Wow. Okay. 

Kate: And this is from 1975. 

Commercial: There's one person nobody can resist and that's a baby. So Love made Baby Soft with the innocent scent of a cuddly clean baby that grew up very sexy, foaming, bad body lotion, body powder and body So innocent. It may well be the sexiest fragrance around Loves Baby Soft. Cause innocence is sexier than you think for your baby at Christmas. 

Doree: I'm sorry, what the fuck? 

Kate: Okay, with that reaction, let's take a break and come back and dig in. 

Doree: Okay. 

Kate: Okay. So Doree, your response was, what the fuck? 

Doree: Yeah, what the fuck 

Kate: Is that not one of the creepiest, if not the creepiest ads you've ever seen. 

Doree: Yes, It's really creepy. 

Kate: Yes. It's like, so if you are not able to click and watch it immediately, what in addition to the voiceover that you heard, which is extremely disturbing, that Alone is disturbing. The advertisement is just a kind of slow panning shot of a blonde adult woman nibbling and licking a giant cookie ish lolli pop posed very seductively sitting up. 

Doree: She's in a nighty, a short nighty. 

Kate: A negligee, yes. And her pose, she's kind of just sitting with one knee up. So it's it, it's seductive. It's simulating felicio and talking about how babies are sexy. 

Doree: Yeah. Yeah. 

Kate: So I was fucking blown away when I saw this. And in my, I did some TikTok searching of Love's Baby Soft. There's not a ton, but one person, I did find one video that was like, I love wearing Love's Baby Soft. Their advertising from the seventies is the most fucked up thing I've ever seen. So anybody who thinks shit just fucked up now is wrong. It's been fucked up forever. And that is what I walked away thinking from this. It's like, the uproar over certain things that take place today. It's like everyone 

Doree: The seventies were like, hold my beer, 

Kate: Truly hold my many beers, 

Doree: Hold my underage drinking beer. 

Kate: Yes, so what really becomes clear, and this is the kind of connection that I think is fascinating with so many people who have a memory of having this as kids or young girls, teens, is that while they claim they were going to be marketing Baby Soft to women, and maybe that was their intention, it's clearly in many ways targeting girls slash hyper sexualizing them, which I mean truly trigger Warning Central for this episode. I honestly, I, I've had a hard time processing. This was so disturbing. I brought it up with Anthony and he was like, what? It was one in the morning and I was like, I'm doing the most fucked up smell what I'm wearing. Do you know what this is? He was like, you smell like a baby. And I was like, well, yeah, buckle up. 

Doree: Well on YouTube now on the side, the related videos, there's one that the title is, have You Seen This Creepy Commercial By Loves Based On, and the thumbnail is this commercial. 

Kate: Yea. This commercial is disturbing. So I think between the marketing, the low price point, the positioning at Drugstores, it essentially kind of becomes an entry level at the entry fragrance for Girls tweens and young teens. 

Doree: Okay, 

Kate: So the All, remember the all R I P? 

Doree: Yeah. 

Kate: They wrote a really fascinating retrospective on Love's Baby Soft, which I highly recommend. 

Doree: Wow. 

Kate: Everyone read it is 

Doree: Who wrote it? Do you remember? 

Kate: Yes. I can tell you. Let me just open the link. Jess Ann, Jess Ann Collins. 

Doree: Oh Yeah. 

Kate: It's a piece called Girl Powder, a cultural History of Loves Baby Soft and it's an wow excellent kind of run through of the history of Loves Baby Soft and a lot of this problematic messaging. And here's a quote that I thought was really fascinating. Baby Soft wasn't so much aimed at young women as it was at girls who were looking forward to being women in the future. A 1974 gimbal's department store ad in the New York Times declared Baby Soft, the quote new way for big girls to baby their bodies. And assured it was created with Gimbal's young customer in mind. Somebody somewhere seemed confused about the difference between babies and girls and women that didn't matter if Baby Soft was not the very first marketed for the coming of age set. Excuse me. If Baby Soft was not the very first perfume marketed for the coming of age set, certainly it was certainly the first smash hit. And they also note that at some point, baby Soft offers as a gift set a bunch of stuffed animals. 

Doree: Oh, weird. 

Kate: It says in 1987. So later on, even though as the marketing changes like this seventies sort of sexy baby, it kind of in this article really details it. And they show a really great print ad where the slogan is underneath it all. She's baby soft. So it's kind of like you're hard on the outside baby, soft on the inside. But in 1987, they unveiled a quote. And this is also from the all article, A baby soft cuddly animal prepack containing no fewer than 12 stuffed animals. 

Doree: That's so weird. 

Kate: Its so repulsive. So the advertising continues to be kind of targeted to teens and young girls, and I just wanted to play two ads. The first one is from 1977, and I just think the messaging is fascinating and to give you kind of a setup, it's like women doing activities and then they realize they can change them, and when they change them, they get a man, 

Doree: Okay, 

Kate: What we all want. 

Commercial: You going to try hard? You can try Soft. Soft will get 'em every time. Let us Baby Soft. Or you can play soft, soft, soft will make them to the line. Loves Baby Soft. You going to love hard or you can love Soft. Soft will make us love Light. Shine loves Baby Soft, soft, fresh, slightly sexy scent From Love With Love. 

Kate: Okay, great. 

Doree: Great messaging. 

Kate: Excellent messaging. So in this message we see, first we see a young woman being assertive with a man and the guy being like, no thanks. And then we see her being passive and demure, presumably also wearing Love's Baby Soft. And the guy's like I'm into it. And I would say these are all kind of intended to be college aged people riding in cars, but they're also cycling and walking to class. 

Doree: Oh, interesting. I got more of a high school vibe, but now that I think about it, maybe, yeah, I could see it being college too, 

Kate: But still under 21. 

Doree: Yeah, yeah, yeah. Yeah. 

Kate: So the next ad I want to share is from 1980 and this ad, if you're listening right now, you're going to probably want to watch because it doesn't have quite the same descriptive experience, but it is two people at a party, and I just want to kind of share this to hit home the age of the people they were marketing to 

Commercial: In the beginning. There is Love's Baby Soft, this Christmas Love is Baby Soft, the fragrance for the moment of Discovery. 

Kate: Oh boy. In the beginning, theres Loves Baby Soft. So we have two 14 year olds making googly eyes to each other at a party. And so that's just what we see. And then the messaging is in the beginning, theres Loves Baby Soft for the moment of discovery. Right. Does everything about this just makes me want to dry heav. 

Doree: Yeah. 

Kate: So interestingly enough, so that adds from 1980. In 1980, Brook Shields also becomes a brand ambassador featured in print ads that are also nightmarish, which we'll get to in one moment. But I did want to note 

Doree: Kate. Okay, wait, I have a comment. 

Kate: Yes. 

Doree: Which is that I noticed in this ad there was a little copyright and it said copyright Chatham 

Kate: Doree. You beat me to it. This is what I was just getting to. 

Doree: Okay. Sorry. I will let you. Please preceed. 

Kate: You might recognize, Chatham as the company who also owns a product you're very familiar with Sun in, 

Doree: well, they no longer own it, 

Kate: But they did in the eighties, 

Doree: But they did own it and they also had some pretty creepy advertising. 

Kate: Well, in 1980, Loves Babies, loves All of Love's Cosmetics was sold to Chatham. Look at that connection, and there's that Lemon connection again coming in hot. Yes, totally right. Totally. It should be noted that Loves Is Now owned by Dana Fragrances, which seems to put out some very old school scents. When I talked about Decar Noir, I mentioned a men's fragrance called Canoe that I had never heard of. 

Doree: Yes. 

Kate: Dana Fragrance puts out Canoe 

Doree: Oh, interesting. 

Kate: So it seems like they kind of bought some popular fragrances from the seventies and eighties and still release them. I bought a bottle of Love's Baby Soft. It seems like if you're not ordering it off their website or a site like Amazon, the only place you can get it is exclusively at Walmart. 

Doree: Interesting. 

Kate: It was about $10 and I'm gotta to say, I think it smells good. 

Doree: Wow. Okay. 

Kate: Before we take another break, could I direct you to our Trello board please? Yes. For this product recall episode, these, oh, Doree, hold on. There's another even fucked up ad in here. Okay. Just look at the ad. I've labeled Loves Nightmare Ad. 

Doree: Oh God. 

Kate: There is What could is presumably a woman who looks like a girl holding a stuffed animal and the text is Loves Baby Soft because innocence is sexier than you think. 

Doree: Okay. Also, doesn't the bottle kind of look like lube? 

Kate: Well, it's so interesting they describe it. It's famous pink bullet bottle and I immediately was like, bullet? Like a vibrator? That is 

Doree: Right. 

Kate: That was a first. It looks like a dick. That's the first kind of mean, not a real dick, but it looks like it's phallic. 

Doree: Yeah. 

Kate: Yeah. That was interesting to me. I don't, don't know. There wasn't a ton of research on the shape of this bottle, but it's certainly peculiar. 

Doree: Wow. Okay. 

Kate: All right. So I did just want to also just note that Brooke Shields did a bunch of these weird ass print ads for them, and they're full page ads that are essentially journal entries. So I was able to find three. One is called on my first kiss. One is called On Being Myself, and one is called On Meeting a Boy. 

Doree: Oh God. Okay. 

Kate: And they are so fucking weird and they're long. I had a vision of us doing a dramatic reading of one of these, but I almost feel like they are too long to get into. But let me just read you some of the last couple of lines because I feel like they really, 

Doree: Okay, 

Kate: Let's read the last line from on my first kiss. Sure. I'm a model and an actress, so you probably think I'd wear fancy raps and a sophisticated woman's fragrance, but I'm just a normal kid. I do like to smell good, but I don't like to smell Perfumey. I like the way babies smell clean, yummy, so delicious. You want to chew on them. That's why I like Love's Baby Soft. It's fresh and soft and natural for that first magical kiss for those moments. So this is after you've read an entire page of an essay on her first kiss and her thoughts on kissing in the ad on meeting a Boy. The last lines are, she's describing a moment about getting her a cake for her boyfriend, and she writes it's moments like that when I'm glad I'm wearing Baby Soft. You want to know the guy thinks you smell nice and good, but not, oh, what's that fragrance you're wearing? Just soft and pretty and always fresh. I think that's what boys like. 

Doree: Oh God, this is so creepy. 

Kate: It's a fucking nightmare. Everything about this is a nightmare. All right. I want to shift gears after the break. So let's pause and we'll come back and just kind of like 

Doree: Take a shower? 

Kate: Yeah. Scrub this nightmare off of us. Yes. So that was kind of it on Love's Baby Soft. It didn't have, it just kind of petered out. Yes, Doree questions, comments. 

Doree: I have a question 

Kate: Comment. 

Doree: Okay. Yes. When would you say the height of its popularity was? 

Kate: I think in the seventies and eighties. I think if Brook Shield is doing ads in 1980, I think throughout the eighties, this is a scent people are reaching toward. And what was interesting, so I posed a question on our Forever35 Instagram, and I just asked people to tell me about their first fragrance and any memories, feelings, thoughts, it evokes. And I got so many responses that I was overwhelmed. Sometimes you pose a question on Instagram and you get some responses, but this is tons and tons and tons. I'm scrolling through. It's like I don't, hundreds Wild. And what was interesting to me, obviously generationally it's going to change, but I think what happened, and I would love to talk more about this on upcoming episodes of this show is the early nineties saw the Body Shop Fragrances clique, happy CK one, all these kind of gap gaps, started making fragrances in the nineties. All these fragrance either it had either been a department store thing or a drugstore thing, and then I think some kind of middle of the road players came into the mix. So that was intriguing to me. But also, Jean was a big one that came up. Oh, yes. Exclamation was one that a lot of people mentioned. Victoria's Secret, all the Gap Fragrances, sunflowers by Elizabeth Arden. 

Doree: Yeah. 

Kate: So many memories. So I didn't realize I was going to get such a big reaction, so I'm going to save kind of the discussion people's shares for a different episode. But I asked this because for me, the first fragrance I ever purchased for myself was Debbie Gibson's electric youth perfume in 1989 

Doree: Iconic 

Kate: Debbie Gibson was a huge pop star, essentially the Olivia Rodrigo of her time because she was a totally teen, she kind of was like, 

Doree: Oh my gosh. yes. 

Kate: The every girl high school student who was also a genius singer songwriter, and that fragrance came out from Revlon in conjunction with the release of her album Electric Youth. She was a Revlon spokesperson, and I can remember saving up the $10 that I needed to go buy it. I can remember the drugstore that I was in. I can remember being in there and getting the product and going to pay for it. And it felt like holding a gold brick. It felt so exclusive and exciting and fancy. And that's kind of the word that comes up at these. Yeah. There was something special about this. So a lot of other people had electric youth as their first fragrance, and it just, I can still feel the alive feeling I felt buying that perfume. So I had a couple things that I wanted to share. One person wrote, my mom gave me a bottle of Love's Baby Soft when I was 13 or so for Christmas. It made me feel so grown up, but I almost never wore it. My mom only wore perfume on very, very special occasions, and I followed her lead. I don't think I ever even finished the bottle. 

Doree: Oh, wow. Okay. 

Kate: And another person wrote, in 1989, I was 12 and had a Debbie Gibson poster on the wood paneled wall of my bedroom when her electric youth perfume came out hot on the heels up or hit single by the same name. I knew I found my signature scent. By this time, my grandmother had bought me a bottle of White Shoulders perfume. That's an old school classic for a proper young lady. But I didn't want to smell a proper young lady. I apparently wanted to smell like the fruity clawing discount store spirit of an electric new generation. So I saved my money, bought it, and applied it far too generally to my wrists hair, and 12 year old Taj and shoot, this person wrote, released Into the World just a couple of years before Nirvana smells like Team Spirit, electric Youth represents late eighties Teen Spirit to me, the bubble gum pop fragrance of a moment, suspended in time. 

Doree: So wow. 

Kate: I wanted to just continue the open call for memories of that first fragrance that you ever had. I mean, I'm just popped into our inbox now and we've got a new one that just appeared during this recording. So it definitely, it seems to have hit a, struck a nerve for people, and I find it 

Doree: Totally 

Kate: so interesting. What is it about fragrance and especially that first fragrance that kind of is ours that is so appealing. 

Doree: Yes. Yes. 

Kate: So Doree, I want to end on that kind of more joyful note 

Doree: Okay. Okay. 

Kate: Than the nauseating rest of this episode. 

Doree: Oh my gosh, that was super creepy. And I'm just, Ugh. I'm just picturing the creepy ad guys doing those castings. Ugh. 

Kate: It's really upsetting. 

Doree: Disgusting, 

Kate: And probably all the advertising, all of it. 

Doree: So gross. 

Kate: All of it. It's disgusting. But if you have memories of Love's Baby Soft, let me know. I mean, I now own a whole bottle of it, and I'm like, definitely going to wear it out into the world and see if anybody notices. It smells good. 

Doree: I can't wait for this. 

Kate: I know. I'll, the next time I see you, I'll put it on. 

Doree: Okay, good. Maybe I'll put on Quelques fleur. 

Kate: Ooh, I would love to because that is a scent. I feel like I remember and I want to smell. 

Doree: Okay. Okay. I'm going to get it. 

Kate: Deal. 

Doree: All right. Okay. 

Kate: Bye everybody. 

Doree: Bye.